Dive Brief:

• Amazon Web Services and Salesforce will expand their partnership to provide five new service integrations to help customers "simplify and expand how customers capture, analyze and take action on their data," according to an announcement. 

• The move is an effort to help joint customers better analyze data and build new applications. Salesforce's platform will connect with Amazon AppStream 2.0, AWS IoT, Amazon Redshift, Alexa and Amazon's Virtual Private Cloud. 

• Canada will be the first new region supported in Salesforce's international infrastructure expansion on AWS. Starting in mid-2017, Salesforce customers will be able to use the company's core service on AWS cloud infrastructure in Canada.

Dive Insight:

Salesforce CEO Marc Benioff said back in May that the company planned to expand its relationship with Amazon Web Services. "When you look at Amazon today, there is no public cloud that is more sophisticated or [has] done more for customers," Benioff said.

Benioff has been looking for ways to generate new growth for the company. Although Salesforce is the world’s fourth-largest enterprise software company, with approximately 45% of the sales-software market, like any tech company today, Benioff knows continuous innovation is essential to survival. In many cases, that means partnering with companies such as AWS that have a massive footprint.