Dive Brief:

• James Gosling plans to join Amazon Web Services (AWS) as a "distinguished engineer," according to a Facebook post penned by Gosling on Monday. Gosling did not say what he'll do at AWS. But in addition to programming, Gosling is also familiar with the process of deploying IoT systems, according to Venture Beat. 
• Gosling wrote Java, one of the most popular computer programming languages, while at Sun Microsystems in the 1990s.
• After Sun was acquired by Oracle, Gosling worked at Google for a short time. Most recently, he was Chief Software Architect at Liquid Robotics, where he worked on software for an underwater robot.

Dive Insight:

Gosling is well known in the tech industry, and his presence at AWS could aid Amazon as it seeks to cement its relationships with developers. AWS has a special interest in Java programmers, and offers an SDK that makes it easier to use AWS and Java together.

Companies like AWS and Google are increasingly dependent on programmers to help them make technologies more useful to the general public by creating applications. Both companies have been known to give away cloud credits and other gifts to developers willing to help them. Bringing Gosling on board helps show programmers that AWS is programmer-friendly and could help the company attract more of them.