Dive Brief:
- Google cloud leader Diane Greene believes her company can overtake Amazon Web Services (AWS) and become the biggest cloud provider by 2022, according to Forbes.
- "I think we have a pretty good shot at being #1 in five years," said Greene, speaking at the Forbes CIO Summit last weekend. "I actually think we have a huge advantage in our data centers, in our infrastructure, availability, security and how we automate things. We just haven't packaged it up perfectly yet."
- Since joining Google in 2015, Greene has helped the company become more competitive against its rivals, made several strategic acquisitions and invested in sales operations and organizational structure.
Dive Insight:
It’s all about differentiators, and Google is working hard to distinguish its cloud offerings in a number of ways while simultaneously demonstrating its corporate bandwidth. Greene is trying to make it clear just how destined Google was to serve as an enterprise partner.
On the technical side, the company is touting its artificial intelligence and machine learning competencies. On the support side, Google announced it is making its engineers available to its cloud customers as part of a new model for cloud services. It seems as each new month goes by, the company thinks of new ways to make moving to the cloud easier for the enterprise. And now, it can tout big-name customers such as Disney Interactive, Verizon, SAP and Colgate.
Still, bypassing AWS won’t be easy. A study released by Synergy Research Group in February found AWS now controls about 40% of the cloud market, while Microsoft, Google and IBM together control only about 23%.
