Dive Brief:
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IT executives at last week's MacIT Conference said they hope Apple will soon do more to appease the needs of SMBs.
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Tech leaders want to embrace Apple products for employees’ sake, yet struggle when it comes to how to best support those products.
- Some CIOs said that because because Apple is a consumer-first company, it doesn’t embrace the enterprise because it doesn’t have to.
Dive Insight:
CIOs said they essentially have two places to turn when it comes to getting help for their Apple products: the enterprise sales division or the business team in the Apple stores. Both options, they said, can be time-consuming and frustrating.
IT leaders are struggling to embrace Apple products to appease employee wishes, but they must also determine the best way to provide support without the help of the company. For some, that has meant bolstering their own internal support teams.