Dive Brief:

• Amazon Web Services (AWS) chief executive Andy Jassy said the use of his company’s Database Migration Service (DMS) is on the rise.

• A tweet from Jassy last Friday indicated AWS customers migrated 2,000 databases with DMS since the end of November 2016, and a total of 16,000 migration occurred in 2016.

  16K database migrations via AWS Database Migration Service in 2016...2K in last month since #AWS #Reinvent. DB freedom is a powerful thing.

  — Andy Jassy (@ajassy) December 31, 2016

• DMS enables easy database migration from on-premise data centers to AWS. 

Dive Insight:

Because AWS doesn’t break out its cloud services numbers, it’s difficult to tell which of their many cloud services are doing well and which aren’t. Jassy’s tweet indicated a clear spike in the DMS area, but the company won’t stay ahead of fast-closing rivals with DMS alone. AWS must continue to push the envelope in the cloud space to remain ahead of the competition. 

AWS has dominated cloud for the last 10 years. In October, the company reported it generated $3.23 billion in net sales in its latest quarter, up 55% year over year.

But some predict it will become harder for the company to maintain its lead as companies like Microsoft and Google push harder to innovate in the cloud space. Last quarter, Microsoft reported revenue from the company's Azure cloud offering grew 116% year-over-year for the quarter.