Phrase, a world leader in AI-led translation technology, and Welocalize, a prominent provider of translation and global content solutions, announce the expansion of their partnership. This strategic alliance will enhance the integration between the two companies’ technology solutions. This move signals a continued commitment to an ecosystem-led approach, delivering high-value translation and localization solutions for customers.  

“We look forward to expanding our partnership with our Gold Partner, Welocalize. As the industry adapts to rapid advances in AI and automation, the need for strategic partnerships between technology and service providers becomes increasingly critical in helping customers navigate the evolving landscape,” said Georg Ell, CEO of Phrase. “Welocalize’s expertise in translation and content solutions perfectly complements our advanced AI-led translation and localization technology. Together, we can drive innovation and enhance collaboration between our respective teams to deliver unmatched value to our current and future customers.”   

What it Means for the Industry and Mutual Clients

Synergy and Aligned Vision: Both companies share a vision of an ecosystem-driven future for the localization industry, focusing on solutions for automation and scalability to meet the growing volume and demand for content. They both remain highly open and adaptable to a rapidly changing technological landscape.

Unified and Complementary Solutions: Phrase and Welocalize will deliver complementary solutions to common and future joint customers, with a focus towards the Technology, Life Sciences, and Legal sectors. Furthermore, the combined expertise and offerings will offer value-driven, end-to-end localization solutions without locking customers into a single path for multilingual content delivery.

Framework for Innovation: The partnership will provide a foundation geared towards co-developing new innovative propositions and opportunities in the age of AI, with a continued emphasis on delivering value to our Enterprise customers.

“We believe in an open ecosystem approach,” said Welocalize’s CEO Paul Carr. “We are exploring ways for Welocalize’s new AI-enabled service delivery platform (OPAL) to integrate more seamlessly with Phrase’s advanced  AI-powered translation and localization platform. This partnership expansion will enable us to offer even more complementary and innovative solutions to the market, resulting in a richer customer experience for our joint customers.”