Dive Brief:
- Workplace by Facebook launched the enterprise version of Facebook's Safety Check on Tuesday, according to a company announcement.
- The tool can be modified by a company's designated security team to obtain a safety headcount of employees in an affected area during a crisis. The tool's major workflow components are focused on "locate, notify and iterate."
- Safety Check for Workplace allows the enabled security team to expand its reach to affected employees during a crisis by spanning notifications across the top of the feed, chat and email. Services on the web, mobile devices and mobile sites will receive the alerts.
Dive Insight:
Communication platforms connect companies with multiple locations and help them feel more in sync.
"The majority of employees have never been connected before," said Workplace VP Julian Codorniou, in an interview with CIO Dive last year. "There is a big ambition right now from a new generation of executives and leaders who reduce the distance between the employees in the headquarters and frontline employees."
Enter social media, which helped people get comfortable with connection tools. Workplace's success in the market is partly due to Facebook's familiarity with employees who use it in their personal lives.
Safety Check is a tool designed for the social site, leaving the door open for a business version.
The alert system locates the affected persons, pushes out notifications across outlets and attempts to make contact with people unaccounted for.
Workplace does not have geolocation tools for mobile. Companies using Safety Check provide data based on travel services and employee data for those who work remotely, according to the announcement.
The connectivity of Workplace is crucial for Safety Check to work. In May, the platform debuted more than 50 Software as a Service offerings to integrate into its platform, allowing users to summon available enterprise software directly into the platform.
