Dive Brief:
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Only 25% of desktop activities took place on MacOS, but 82% of mobile activities were done on iOS, according to a recent study of customer content by Egnyte. Egnyte pulled the data from a sample of more than four billion activities to understand user behavior.
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In contrast, 75% of desktop activities were done on Windows and 18% of mobile activities were done using Android OS.
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The study also found Google Chrome was preferred by 61% of survey respondents, compared to just 18% for Internet Explorer and 12% for Firefox.
Dive Insight:
The negative correlation between desktop and mobile activities is notable and shows why businesses should not develop applications that rely heavily on one of the platforms to the exclusion of the other.
The Chrome finding was not surprising. In May 2016, Google Chrome was officially the most popular desktop browser, according to analytics firm Net Applications. In one year, Chrome's user share has increased from around 25% to just over 41% while other browsers were either slightly losing ground or stagnating.
But the strong preference for iOS on mobile devices was a bit more surprising as Android-based phones are currently more popular than iPhones. Apple fell behind Samsung in Q1 2017 smartphone shipments, according to TrendForce. Samsung had 20% market share, followed by Apple at 12.5% market share.
Why Samsung users appear less inclined to use their devices to conduct mobile activities is unclear.
