Dive Brief:
- Apple and Deloitte announced Wednesday they will work together to promote the Apple brand in the enterprise.
- Deloitte is creating an Apple practice with more than 5,000 advisors focused on helping businesses change how their companies use iPhones and iPads.
- Apple and Deloitte will also collaborate on a new service offering from Deloitte Consulting called EnterpriseNext, designed to promote iOS-based hardware, software and services in the workplace.
Dive Insight:
Deloitte's new practice could work to boost Apple's enterprise presence. The companies' intentions are to allow other organizations to use iOS, iPhone and iPad for things like recruiting, R&D, inventory management and back-office systems. The practice also wants to help businesses design and implement iPhone and iPad solutions.
Punit Renjen, CEO of Deloitte Global, said Deloitte’s workforce is already using more than 100,000 iOS devices and 75 custom apps.
Having already dominated the consumer market, Apple is turning to enterprise sales. During its Q3 earnings call, CFO Luca Maestri said Apple plans to continue to sharpen its enterprise focus. There's also room to break into the corporate mobile market since BlackBerry's exit.
Last year, Apple said it generated $25 billion in revenue from its enterprise business, representing about 11% of its total revenue from June 2014 to June 2015. But that number, Apple CEO Tim Cook said, is a "very small amount compared to what the opportunity is."
