Dive Brief:

• Uber announced full availability of Uber Central, a tool that enables business users to order multiple Ubers on behalf of guests, customers or clients from a single app on Tuesday, TechCrunch reports. The tool was first announced in July.

• Previously, businesses were limited to one car per app at a time. Many businesses were using complex workarounds to order more than one car simultaneously, Uber representatives said. Passengers don’t need an Uber account or even a smartphone. The business itself manages the rides and all related information from a single dashboard. 

• Uber said more than 8,000 companies participated in the pilot program. The new tool also includes reporting, billing and management features.

Dive Insight:

Uber Central is similar to the consumer version of Uber, except multiple cars can be ordered at once. The service could be especially valuable for businesses than need to pick up several clients from different places at the same time, for example. 

Uber Central is part of the Uber for Business platform, which Uber launched a few years ago to help businesses manage employees' ground transportation needs. Uber says about 65,000 businesses now use Uber for Business.

As growth in Uber’s consumer business flattens because of the company's struggles with diversity and equality, the company sees the enterprise as a new area of development.