Dive Brief:
- According to Re/code, Twitter is about to expand its 140-character tweet limit.
- The company is reportedly targeting a launch date toward the end of Q1.
- Twitter is reportedly considering a 10,000 character limit – the same limit the company uses for its Direct Messages product.
Dive Insight:
The slowing growth of the Twitter's user base and engagement may play a factor in the structural shift, which has not changed since the company's foundation in 2006.
Not all users love the 140 character limit and often move to Facebook to fully articulate what they are trying to say, a move that Twitter wants to avoid. Businesses or individuals that use Twitter heavily for marketing or brand engagement may find the character limit expansion allows them more flexibility with public postings.
