Dive Brief:
- Amazon Web Services announced its "all-in" partnership with Toyota Racing Development (TRD), the motorsports engineering division of Toyota and Lexus, according to an AWS announcement.
- TRD's race intelligence system is being implemented on the AWS cloud and uses race intelligence applications, which collect vehicle data through real-time analytics and machine learning.
- TRD has already used AWS for three years to ready cars in chassis tuning simulations and make strategic tire and fuel calls from the pit boxes during races, said Chris Andronaco, technology director at TRD, in the announcement.
Dive Insight:
AWS's position in the cloud market remains strong despite the strong growth of competitors like Microsoft and Google. Access to Big Data analytics is an increasing priority for major enterprises, and TRD tapping AWS is a tribute to the company's standing as a trusted, original cloud provider.
TRD shifting its workloads to AWS goes against the hybrid approach favored by many enterprises. Half of organizations use more than one IaaS provider and close to 30% use three or more clouds.
The automotive company is making strides in understanding vehicular/driver connectivity in terms of Big Data analytics. In 2016, Toyota Connected, a data science division, partnered with Microsoft Azure to develop predictive capabilities and contextual services. Toyota also invited technological innovation with its decision to use an open-source tech platform to bypass other companies having access to their user data.
