Dive Brief:
- Two-thirds of European Union-based enterprises say they plan to invest heavily in mobile devices like tablets and hybrids over the next three years, according to the International Data Corporation (IDC).
- Enterprises in the education, hospitality, government and transport industries all ranked tablets as one of their top three IT spending priorities, according to the study.
- The study also found hybrid devices are in big demand and will account for more than half of the tablets that companies say they plan to buy in the next three years.
Dive Insight:
IDC says enterprise interest in tablets and hybrids is being driven by the productivity and content creation needs of an increasingly mobile workforce.
The EU appears to have a jump on the U.S. in terms of their approach to tablet deployments. While tablet sales have cooled in the U.S., EU-based companies have "started to focus more on applications and business outcomes, with deployments driven by the desire to increase employees' productivity, working flexibility and collaboration, as well as by enterprises' digital and workspace transformation strategies," according to IDC.
As EU strategies begin to pay off, it may not be long before tablet sales begin picking up in the U.S., too.
The survey was based on 1,500 interviews with IT and LOB decision makers in 10 vertical sectors across the U.K., France, Germany, and Sweden.
