Dive Brief:

• Swipe is taking aim at the business market with a Pro version of its powerful presentation service.

• The company may face stiff competition, however, as Microsoft recently launched a similar service called Sway.

• Swipe said its users already include employees at Facebook, Mozilla, Dropbox, Google, PayPal, Adidas and Skype.

Dive Insight:

Swipe offers a much needed update to PowerPoint that allows users to create interactive presentations that are hosted online and allow people to watch a presentation live on their own device. The company is now offering a new Pro account with features tailored toward business users.

“We think presentations should be more like conversations, where the audience doesn’t only digest and consume but rather contributes to the flow and becomes an active part of it,” Horia Cernusca, Swipe co-founder and CEO, said in a release. “We move presentations into the mobile context, a participatory context, which sets them free from the projector and the traditional idea of a lecture.”

Swipe business customers will also be able to use Google Analytics to measure how many people view their presentations and track how specific people interact with their presentations.