Dive Brief:
- More than 90% of adult Americans spend 15-18 hours per month on Facebook, which breaks down to two full working days, according to a new study from comScore.
- For the study, the company collected and studied data from 2 million users and participating companies that install tracking software on their web pages, apps and other online content.
- Overall, the age group of 18-34 year olds are the heaviest users of social media. On average, those users spend 1,039 minutes—more than 17 hours—on Facebook each month. They also spend as much at least five hours on both Snapchat and Instagram per month.
Dive Insight:
Facebook is far and away the most popular social network. But use of both Snapchat and Instagram is on the rise, though to a lesser degree with the 35+ age group.
No matter the age group, users are spending a tremendous amount of time on social media, both on smartphone app and desktop platforms. Some organizations are moving to adopt social networks for the workplace, creating an online platform where employees can engage with one another. For example, many companies have already signed on to use Facebook at Work, a near identical version of the public Facebook.
Rather than just using social media, companies are also moving to create interactive forums for employees to use for engagement. Slack, as part of its move to reshape the way employees communicate in the workplace, now also has a messaging service for businesses that allows for voice calls on Chrome and desktop.
