Dive Brief:
- Slack announced Tuesday it will partner with Salesforce on a number of integrations to enable enterprises to more effectively use the two platforms together.
- The integrations mean users will no longer have to toggle between the two services but can instead connect them to allow for more seamless information sharing.
- Slack says integrations with Salesforce will be available in the next month and that "many more" integrations are coming soon.
Dive Insight:
Combining platforms that rely on one another for smooth operation can benefit both the customer and help companies stay competitive in the market.
The partnership could be huge for Slack, since Salesforce dominates a good part of the SaaS market. This is especially lucrative as the interoffice messaging space grows more competitive with Facebook and Microsoft both getting ready to launch interoffice collaboration platforms. Salesforce is currently the world’s fourth-biggest enterprise software company, accounting for approximately 45% of the sales-software market.
Salesforce, too, is working closely with other companies to expand its enterprise reach. The company recently announced a number of new collaborations to help reach into areas where they don't necessarily specialize, including one with Cisco last week that will combine Cisco’s collaboration, IoT and contact center platforms with the Salesforce Sales Cloud, IoT Cloud and Service Cloud.
