Dive Brief:

• SAP announced that its Intranet product, Jam Collaboration, now has more than 34 million subscribers.
• First launched in 2012, the cloud-based intranet product is not reserved for SAP customers only, but can be deployed by any company. 
• SAP said Jam Collaboration has about 19 different work patterns, including new employee training and facilitating learning experiences. 

Dive Insight:

Intranets are often bulky and cumbersome to use, but SAP's product has proven popular among customers. Steve Hamrick, vice president of product management at SAP, told eWEEK that Jam Collaboration’s success has to do with the fact that it relies on a framework "pre-built for solving business problems."

In building Jam Collaboration, Hamrick said SAP also focused on the work patterns it identified. 

"Companies are facing a lot of challenges right now," Hamrick said. "There are five generations in the work force right now...and continued movement with the economy changing. People need new skills."

In less than a year, Jam Collaboration grew by 70%, according to SAP. The tool’s recent growth can be attributed to the fact that it integrates "directly into the tools, work processes and technologies that employees use every day to make them more effective," the company said in a statement.