Dive Brief:

• Samsung’s new Galaxy Note 7 phone, due out August 19, contains a number of features focused on the enterprise market. 
• The company is in part marketing the phone as a business-class smartphone and phablet, which comes with a stylus called the "S Pen" and enhanced security measures like an iris scanner.
• Samsung is the still the leader in the worldwide smartphone market, accounting for 22% fo the market share in Q2 2016, compared to Apple's almost 12%, according to the IDC. 

Dive Insight:

Companies have continued to compete in the smartphone market, vying for dominance in the enterprise since BlackBerry failed to retain its mantle as the nearly prescriptive mobile phone for business users. 

Though Apple is often thought of as the leader in the smartphone arena, IDC found Samsung actually outsells Apple in the worldwide smartphone market, due at least partly to the success of the new Galaxy S7 and Galaxy S7 Edge flagship handsets.

"The new models proved to be the right mix of style and features and helped Samsung grow profits in the quarter," IDC reported.

The new Galaxy Note 7 will have the enterprise-friendly features to help Samsung battle the iPhone in the enterprise, once it’s released later this month. The Note 7 will reportedly have an edge on the screen sides, an Iris scanner, software updates and enough power to enable to work as a "productivity tool" for the enterprise.