Dive Brief:

• Salesforce earnings have skyrocketed, surpassing even its own expectations. The company previously announced a revenue goal of $10 billion a year, which it surpassed with revenue of $2.68 billion in Q3 2018, reports TechCrunch. Salesforce now projects revenue will reach between $12.45 billion-$12.5 billion by FY19, according to a company announcement.
• The CRM provider set a new goal of $20 billion by FY 2022, and its continued growth can be accredited to customer acquisition. "Salesforce delivered a record third quarter, and we're on a path to exceed $20 billion faster than any enterprise software company in history," said Marc Benioff, chairman and CEO of Salesforce. About 57% of customers that buy Salesforce's products are new to the company, according to Keith Block, COO of Salesforce, reports Yahoo.
• The overall revenue for Q3 2018 had a 25% year-over-growth, according to Salesforce. The company projected an increase of 22-23% year-over-year growth in Q4. 

Dive Insight:

Salesforce's AI application, Einstein, is allowing the company to hold onto its growth as market competitors work to compete. 

Salesforce's Marketing Cloud had a 40% year-over-year growth. The company credits the system with supplying customers with a marketing platform that provides both business-to-business and business-to-customer solutions, according to Yahoo. As of now, Salesforce is the No. 1 provider in CRM and customer service applications.

Establishing international customers is a key factor in Salesforce remaining a dominant player in the SaaS market. Still, Microsoft leads the market followed by Salesforce, Adobe, Oracle and SAP. With the changing landscape of modern technology, the SaaS market is expected to reach about $30 billion in revenue by 2020.