Dive Brief:

• Salesforce introduced a number of new tools Tuesday specifically designed for developers, including training, gamification and an incubator for enterprise startups.

• The effort is part of the company’s strategy to "accelerate and expand its ecosystem for mobile apps," according to the news release. 

• Salesforce’s "developer ecosystem" is part of the company's effort to be viewed as a platform for enterprise software.

Dive Insight:

Salesforces’ multi-pronged strategy includes its first developer conference (TrailheaDX), a new App Cloud, expanding its Trailhead developer learning program, gamification efforts to reward developers who solve business problems and a new incubator for early-stage companies that will open in the Bay Area by the end of 2016.

Mobile apps are one of the main routes to enterprise software in companies. Salesforce says 2.8 million Salesforce developers have built more than 5.5 million apps already, but demand is strong.

"The demand for apps is more than what can be delivered," said Brian Goldfarb, senior vice president of the Salesforce App Cloud.

Salesforce also hopes expanding its army of developers will help it close the tech skills gap.