Dive Brief:

• Despite wider availability of analytics tools, user adoption is down 20% from the past two years, according to the new 2017 State of Analytics Adoption report from Logi Analytics.
• Meanwhile, embedded analytics is the fastest growing area of BI.
• According to the study, more than 66% of IT teams are now using embedded analytics in their organizations, while nearly 30% are considering it.

Dive Insight:

Organizations have more data than ever at their fingerprints, but if they can’t get value out of that data, it does little to advance the organization.

The Logi Analytics study found many organizations (67%) now offer self-service BI tools, which enable users to analyze data without relying on IT. Yet the new report found adoption of those tools has actually declined over the last few years. Users say the self-service tools are often complex and require them to switch from their usual applications to separate analytics tools outside of their daily workflows.

But the adoption of embedded analytics, which allow BI content and capabilities to be integrated within the business applications and portals worked already use, are picking up steam. The Big Data and business analytics market is forecast to grow more than 11% in 2016 and is expected to continue at a compound annual growth rate of 11.7% through 2020, according to a recent IDC report.

Logi Analytics surveyed 700 members of IT teams who provide analytics tools to end users in a variety of industries, as well as end users of BI and analytics tools.