Dive Brief:

• Coldwell Banker announced its now selling bundled kits of “smart home” gadgets designed to increase the appeal of homes listed for sale.
• Last year, Coldwell Banker partnered with CNET to study the smart home category and found 81% of respondents said they would be more likely to buy a home if it already had smart home tech installed.
• The study found that 35% of Americans associate smart home tech with a move-in ready home.

Dive Insight:

Coldwell Banker’s "Smart Home Staging Kits" include three gadgets from Nest:  the Nest Learning Thermostat, the Nest Protect smoke detector and the Nest Cam, as well as a Lutron Caseta smart lighting kit and an August smart lock paired with its Wi-Fi gateway. The cost of the bundle is $999.

Smart homes, offices and cities are a growing expectation for a broad range of people, and especially millennials. A Dell and Intel Future Workforce Study released in July found almost 60% of surveyed employees believe they will work in a so-called "smart office" with higher-tech capabilities within the next five years.