Dive Brief:
- PwC is gearing up to roll out ChatGPT Enterprise to more than 100,000 employees in the U.S. and the U.K., becoming the largest customer of OpenAI's business-focused tool, the companies said Wednesday.
- As part of the expanded partnership, PwC will become OpenAI’s first reseller for ChatGPT Enterprise, allowing PwC clients to purchase access to the AI tool through the consulting firm. Generative AI is already involved in 950 U.S. consulting client accounts out of the top 1,000 based on strategic importance, PwC said.
- Employees will get access to OpenAI’s latest multimodal model, GPT-4o, through ChatGPT Enterprise. The consulting firm said it is developing custom GPTs to review tax returns, generate proposal responses and assist software developers.
Dive Insight:
OpenAI has intensified its pursuit of enterprise customers following soaring interest in ChatGPT last year. Securing PwC as a client marks a notable milestone for the startup on its path to gaining enterprise trust. After all, the consulting firm serves 89% of the Fortune 500 companies.
PwC announced a $1 billion, three-year AI roadmap in April meant to bolster AI offerings for customers, strengthen partnerships with tech companies and upskill employees. The company said it has identified more than 3,000 internal generative AI use cases. Nearly 40% of those have been addressed by internal tools deployed so far.
As early adopters of the technology, consulting firms are looking to accelerate employee and client adoption.
PwC gave employees access to ChatPwC, a private generative AI tool built with OpenAI’s tech, last summer. PwC also expanded its partnerships with hyperscalers Google and Microsoft.
“We have entered the ‘prove it’ phase, where we are actively demonstrating the capabilities and benefits of generative AI,” Joe Atkinson, chief products and technology officer at PwC U.S., and Ben Higgin, head of technology and investments at PwC United Kingdom, said in the Wednesday announcement.
EY completed a $1.4 billion AI investment in September, resulting in an in-house platform called EY.ai. Deloitte also rolled out an AI-powered platform for employees in January. Both companies are also assisting enterprises on adoption journeys.
