Dive Brief:

• A new survey from the Pew Research Center found growth of the larger, established social networks — such as Facebook and Twitter — has slowed.

• Meanwhile, the use of newer messaging apps — such as Snapchat and WhatsApp — is rapidly growing.

• Despite this trend, Facebook continues to lead in social, with 62% of U.S. adults reporting that they use the service.
   

Dive Insight:

Pew says the results of the survey demonstrate a consumer shift to simpler apps. According to Pew, 36% of all smartphone users and 49% of people ages 18 to 29 use messaging apps such as such as WhatsApp, Snapchat or Kik.

None of the five “major platforms” (Facebook, Instagram, LinkedIn, Pinterest and Twitter) experienced a "significant increase in usage" between September 2014 and April 2015, according to Pew.