Dive Brief:
- PepsiCo Inc. is digitizing its business and streamlining its supply chain, company executives said during a presentation at the Consumer Analyst Group of New York Conference earlier this week.
- To improve the customer relationship, PepsiCo is trying to integrate multiple sources of data to better understand individuals and households. On an employee level, the company is acquiring the talent and culture necessary for the global changes it has in mind; technology will help redesign many back-office roles to create better jobs and lower labor costs.
- At the corporate level, Pepsi is trying to drive efficiency across global operations, with the supply chain as one key area of focus for boosting precision and agility. Technology and data adoption were pinpointed as drivers as the company looks to transform its cost structure to a more strategic role.
Dive Insight:
Among the top five food and beverage manufacturers in the world, PepsiCo is always working on improving its manufacturing and customer-facing technologies.
Pepsi is using technology to drive efficiency across its operations and intentionality in its global business services. In its Mexico business, for example, the company "used to call on 22 stores per day on a normal route, [and] by applying technology we’re able to increase that to 25 per day," Chairman and CEO Ramon Laguarta said.
This cut the amount of time employees had to work and created better loops for executive management.
Leading the company's technology initiatives is CIO Jody Davids, who joined the company in 2016 to enhance the role of IT in the company.
