Dive Brief:

• Workday launched a new fund it will use to invest in startups that aim to help businesses better utilize their data with machine-learning and other technologies.

• Workday aims to invest in up to 12 startups by the end of 2015.

• Last fall, Workday introduced Workday Insights, a suite of applications designed to help businesses make smarter financial and workforce decisions.

Dive Insight:

CIOs who feel overwhelmed with data and lack a way to make sense of it all may want to keep an eye on the new VC fund from Workday and the entities the company chooses for investments.

The company also announced the first companies the fund will invest in: web translation service Unbabel; mobile job aggregator Jobr; security platform ThinAir; and big-data supply chain-focused Metanautix.