Dive Brief:
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Apple is preparing for its largest initial iPhone production run yet, with new iPhones expected by the end of the year, the Wall Street Journal reported.
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The company is asking suppliers to manufacture 85 million to 90 million units of two new models.
- Screen size and resolution are expected to remain the same as the iPhone 6.
Dive Insight:
This is the largest initial iPhone production run to date. The company previously ordered 70 million to 80 million of iPhone 6 and iPhone 6 Plus in 2014.
The new iPhone models are expected to include Force Touch, a technology that can disginguish between a light tap and a steady push. It's already used in the Apple Watch and MacBook.