Dive Brief:
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Microsoft and VMware Inc. announced they are joining forces to help businesses manage their Windows applications using VMware technology.
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The partnership was announced at a VMware conference Tuesday in San Francisco.
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VMware said it is introducing software targeted at businesses looking to distribute and manage corporate applications using Windows 10.
Dive Insight:
The collaboration between the rivals is yet another example of how relationships between companies can shift with the changing demands of consumers and businesses. VMware and Microsoft normally compete over markets such as software virtualization for computer servers.
“There is overlap between our two products, but that doesn’t matter,” VMware Executive Vice President Sanjay Poonen said during the conference.
