Dive Brief:
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Microsoft announced it launched a new site to catalog Windows 10 enterprise applications.
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The site, ReadyForWindows, helps IT decision makers find "business solutions" that are supported on Windows 10, according to Microsoft.
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ReadyForWindows lists Windows apps by category. Users can also search for an app alphabetically.
Dive Insight:
"The goal of the site is to provide visibility and awareness of all the solutions that work on Windows 10 today, regardless of app implementation method, to help IT pros and BDMs (business decision makers) to understand what solutions run on Windows 10, and have been endorsed by publishers,” a Microsoft spokesperson told ZDNet.
A recent analysis found Windows 10 usage has doubled over the past six months. As of early May, 300 million people had adopted the operating system. Much of the growth so far has come from consumers, but the true measure of success for Microsoft involves corporate adoption, so tactics like ReadyForWindows are designed to help move enterprise users along toward Windows 10.
Through an app catalog, Microsoft is also trying to show how user friendly it is, highlighting other potential applications and services the OS could offer.
On July 29, the free upgrade from Windows 7 or 8 to Windows 10 will end, and consumers will have to pay $119 to upgrade. Enterprise users aren't eligible for the free upgrade, so Microsoft may be betting on making up a lot of ground among enterprise users once consumer adoption slows.
