Dive Brief:

• July 29 marked the official start of Microsoft's public Windows 10 launch.

• By the end of the day July 30, more than 14 million devices were running Windows 10, the company reported.

• So far, Windows 10's usage share is dramatically higher than that of Windows 8.1 in 2013, according to Computerworld.

Dive Insight:

Consumers seem to be taking to Windows 10, and there have been consistently positive comments about the new operating system.

The primary complaint so far, however, has to do with browser options. Microsoft Edge is the Windows 10 default browser. To switch to Chrome or Firefox, users must elect to do so the first time either is launched. If they don't, switching is significantly more difficult.

"It now takes more than twice the number of mouse clicks, scrolling through content and some technical sophistication for people to reassert the choices they had previously made in earlier versions of Windows," said Mozilla CEO Chris Beard.