Dive Brief:
- Microsoft said Tuesday that it will curtail some of its persistent efforts to get customers to upgrade to Windows 10, according to CRN.
- The company has received complaints that its tactics are too aggressive, such as pushing upgrades on customers without their permission.
- Microsoft now says it intends to clarify the upgrade process.
Dive Insight:
The company said it will curtail its more aggressive tactics and offer more options to customers, including “upgrade now, schedule a time to upgrade, or decline the free offer for the new OS.”
“Since we introduced a new upgrade experience for Windows 10, we've received feedback that some of our valued customers found it confusing,” said Terry Myerson, executive vice president of Microsoft’s Windows and Devices Group.
Some Microsoft customers have complained about the company’s aggressive upgrade push. Recently, customers unhappy about unauthorized upgrades complained that a red X option that appears in the Windows 10 update box actually initiates an upgrade, rather than dismissing it as users would commonly expect.
In December, Microsoft had said it planned a more aggressive Windows 10 upgrade strategy, including forcing machines that have not voluntarily moved to Windows 10 to upgrade in 2016.
