Dive Brief:

• Microsoft’s new Surface Book appears to have caught the attention of both businesses and consumers. So many pre-orders have been received that the Microsoft Store is no longer accepting them.
• The company instead asks customers to leave their email address so they can be notified when the Surface Book becomes available.
• Gartner estimates “hybrid ultramobiles” like the Surface Book will continue to be the fastest growing segment of the mobile PC market in 2015.

Dive Insight:

Microsoft's new Surface Book laptop-tablet hybrid is in high demand, a sign that it’s caught interest and confirming consumer and business demand for hybrid devices.

Microsoft introduced the Surface Book last week in New York. It includes a special hinge that allows it to twist into a slate or “snap apart to serve as a tablet."

Hybrid devices provide the best of both worlds -- a mobile friendly device that also has the power to serve as a core business device. For example, the Surface Book weighs just 3.5 lbs., has a 13.5-in. high-resolution display, an Intel Core i5 or i7 processor, up to 16GB of RAM, and solid-state storage space ranging from 128GB to 1TB.

The device is expected to officially launch on Oct. 29.