Dive Brief:
- Microsoft launched a new Surface Pro Tuesday that includes "about 800 new custom parts," according to Microsoft.
- The new Surface Pro includes a powerful Intel seventh-generation Kaby Lake processor.
- Microsoft says the battery in the new Surface can last up to 13.5 hours. The device is available for preorder starting at $799.
Dive Insight:
The new entry looks a lot like the old Surface Pro 4, but some subtle yet important differences could make it more appealing to the enterprise, where Microsoft is constantly working to gain more ground. Improved memory and longer battery life should appeal to on-the-go workers. The company touted several other improvements to the Surface Pro.
Microsoft also wants to make the new Surface Pro is not classed as a tablet. The tablet market has been in steady decline, dropping 8.5% in the first quarter of 2017 compared to the same time in 2016, according to IDC.
