Dive Brief:

• Microsoft is experimenting with a new feature for its Edge browser for Windows 10 that partitions the browser from the rest of the computer to help protect from malware infection, according to Tech Radar. 
• The feature, dubbed Windows Defender Application Guard, is part of the Windows Insider Previews but a company must be a part of Microsoft’s business service to try it.
• The feature keeps the "virtual PC" separate from storage, other apps, and the Windows 10 Kernel, according to Tech Radar.

Dive Insight:

Microsoft Edge has been criticized by some for its lack of security, so Windows Defender Application Guard may help Microsoft improve Edge’s security image.

Taking an enterprise security approach could also help Microsoft lock companies in to the Edge browser, though with so many free browsers available for easy download, it can be a challenge ensure workers are sticking to just one. This is especially true as Google Chrome version 57 is by far the most-used browser, accounting for almost 30% of the market, according to data from Net Marketshare. 

Edge could use the help. Microsoft’s browsers have continued to lose users over the last several years. Microsoft's Internet Explorer 11 now accounts for only 13.6% of the market. And Edge boast less than 5%. Finding a browser that is tailored for an industry around security could help Microsoft gain more customer loyalty to its browsers.