Dive Brief:

• Kleiner Perkins partner Mary Meeker released her latest compilation of tech predictions at the Code technology conference in California on Wednesday.

• Meeker annually compiles a list of where she sees tech going, covering everything from changes in the smartphone market to predictions in enterprise technology. 

• Meeker’s enterprise predictions this year centered on the proliferation of data and businesses’ ability to analyze it for customer insights.

Dive Insight:

Meeker noted that several non-tech companies, such as Ford, are now buying tech companies to help them find new areas of growth. In addition, many of the world’s top Internet companies are gobbling up startups and competitors to remain on top. She predicts both trends will continue well into the future

Microsoft and Hewlett Packard Enterprise both recently announced new venture arms to enable them to invest in disruptive startups.

In terms of customer insights, Meeker said the newest generation of consumers care more about experience and personalization than price. Companies that understand that and pivot their offerings to meet those preferences can capture significant market share.

Finally, Meeker predicted the continued rise of the voice interface as people grow tired of typing on mobile devices.