Dive Brief:

• HP Inc. announced a new 2-in-1 detachable geared toward improving enterprise mobile productivity that can appeal as a "sexy" mobile device to millennials. 

• HP says the new Pro x2 612 G2, introduced at the Mobile World Congress in Barcelona, includes multiple enterprise tools, such as "presentation mode, inking mode for taking notes, tablet mode for data collection and notebook mode." The new device will be sold only through HP partners that focus on enterprise verticals like government, healthcare and retail.

• Understanding that the majority of millennials work from multiple locations and will soon constitute the majority of the workforce, HP wanted to present a tool that employs multiple form factors. millennials "want sexy mobile devices that meet their on-the-go work styles and IT needs these devices to be manageable, serviceable and secure," said Michael Park, vice president and general manager, Mobility, Personal Systems at HP Inc., in a statement. 

Dive Insight:

With the Pro x2, HP wants to give mobile workers a cool new device they can use in their personal lives and at work. The company says highly-mobile millennials workers don’t want the same devices used in the past, and companies can help ensure they attract tech-savvy workers through devices that have multiple form factors. 

With the Pro x2, HP may be at least partially responding to research released by IDC last November that found enterprise interest in tablets and hybrids on the rise because of the productivity and content creation needs of an increasingly mobile workforce.

The study, which focused on the U.K., found hybrid devices are in big demand and will account for more than half of the tablets that companies say they plan to buy in the next three years