Dive Brief:
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HP says it will exit the low-end tablet market amid slowing demand.
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The company will instead focus on higher-end detachables, hybrids and business tablets.
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HP's change in tablet strategy comes shortly after the original Hewlett-Packard split into two companies.
Dive Insight:
"We are going to focus where there is profitability and growth and will not chase the low-end tablet market,” said Ron Coughlin, president for personal systems at HP. “We are focusing on business mobility to deliver tablets built for field service, education, retail and healthcare.”
HP has already stopped listing many low-end tablets on its website.
The tablet market has been in decline this year. According to projections released by IDC yesterday, tablet shipments will total 211.3 million in 2015, a decline of 8.1 percent compared to 2014.
HP said it plans to focus more on hybrid devices that can be used as either laptops or tablets, which is an area seeing fast growth. IDC predicts the hybrid market will grow 75% in 2015.
