Dive Brief:
- Fully committing to one universal platform is key to getting the most out of an enterprise communication platform, according to Ralph Loura, CTO at Rodan & Fields.
- Loura says he was the first CIO to begin using Workplace by Facebook and the longest user of that platform outside Facebook itself. "I’m told that I was the first CIO, the first company to use what [Facebook] then called Facebook at Work like four years ago," he told CIO.com. At the time Loura was vice president and CIO at The Clorox Co.
- Since joining Rodan & Fields, Loura has moved the company’s employees to Workplace by Facebook, replacing multiple other apps. The company now has 745 claimed accounts on Workplace, according to Loura.
Dive Insight:
Loura said getting all employees to use one platform instead of multiple platforms has improved employee collaboration.
When it comes to the Workplace platform, Loura says it is easier than other platforms he’s used from a technical resources perspective as well. However, there is room for improvement, in area's such as Workplace's platform for mobile devices, for example.
The employee communication and collaboration space has become vastly more competitive over the last year. Facebook is hoping Workplace by Facebook – which is all about building an enterprise community and developing a place where employees can read, learn, share, ask questions and get aligned with the other people in their organization – will take off in the enterprise.
