Dive Brief:

• St. Luke's Healthcare Systems is working with VenueNext to provide personalized services to patients, according to CIO.com.

• VenueNext is typically used in sports stadiums and arenas, but St. Luke's believes providing patients personalized convenience will help set them apart from other healthcare providers, and given their lack of developers, CIO Deborah Gash decided to modify VenueNext for the healthcare environment instead. 

• Patients will be able to access their electronic medical records or pay bills, look for and book appointments and have access to St. Luke's 24-7 telehealth services. The app may even include VenueNext's wayfinding and food and beverage services to allow people to order, pay for and have delivered cafeteria meals.

Dive Insight:

The federal government wants healthcare providers to focus on better patient outcomes, which means they must improve the patient experience or risk falling behind the competition. It's the same story for many businesses today. Delivering exceptional customer experience is paramount, and business leaders are seeing benefits from adopting digital transformation and being more innovative. In this case, a lack of developers caused Gash to seek help from a company accustomed to working in a different venue. 

In fact, a new report from McKinsey found the most successful companies invest more boldly in digital transformation efforts than their less well-performing counterparts do.