Dive Brief:
- Google unveiled Tuesday Google Cloud Search, a new product that uses machine intelligence to provide a unified search experience across the G Suite, said Brent VerWeyst, product manager at Google Cloud, in a post.
- Similar to its web search engine, Google Cloud Search allows companies to search across lines of business, from emails and docs to spreadsheets.
- Google wants to make it easier for enterprises to sort through their own data, no matter where it resides. In its post, Google cited a McKinsey report that found the average worker spends 20% of the workweek searching for information.
Dive Insight:
Google first introduced its successor to the sunshine yellow search hardware, the Google Search Appliance, in June. At the time, the company called its product "Springboard."
With the new search product, Google is acknowledging that the move to the cloud often makes it more difficult for companies to locate internal information. An adaptive search could even help companies collaborate across lines of business.
It’s unclear why Google changed the name of the product, though the new name is certainly more descriptive and potentially more appealing to Google's growing roster of enterprise clients.
