Dive Brief:

• Google announced a number of enhancements to its cloud tools last week, including a refresh of Google Cloud Storage, an expansion its Cloud Platform partner ecosystem and lower API operations pricing.
• The company's goal is to simplify its cloud storage options in order to increase its competitiveness in the enterprise cloud market.
• Google also announced a collaboration with Pivotal to allow customers to deploy and operate Pivotal Cloud Foundry on Google Cloud Platform.

Dive Insight:

Google has gotten more serious about its cloud offerings, and the company hopes simplifying its storage options will help it continue to set it apart in the ultra-competitive enterprise cloud market.

Last month, the company formally changed the name of its portfolio of enterprise cloud products to Google Cloud. Google Cloud encompasses all of the company's Cloud Platform capabilities, from IaaS to productivity and collaboration tools. 

Google cloud chief Diane Greene has pushed to reinvent the company's enterprise offerings, particularly with its cloud offerings, drawing on her experience as co-founder of VMware to build a strong and loyal customer base.