Dive Brief:

• Google’s senior vice president for technical infrastructure predicts the company’s cloud revenues will exceed its ad business within five years.
• The company just announced a new feature designed to attract new users and to help the company compete on price.
• Google currently lags behind Amazon Web Service and Microsoft when it comes to cloud services.

Dive Insight:

The new feature will allow developers to configure their own compute instances, so they pay only for the processing power and memory they need. 

Urs Hölzle, Google’s senior vice president for technical infrastructure, also said the company plans to make more announcements that will show that Google is committed to the enterprise when it comes to cloud.

"I think cloud will actually turn out to be a huge business because it's a service business," he said.

Google has been providing enterprise services for several years, both through its Apps productivity suite and through the Google Search Appliance.