Dive Brief:
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Google is launching another program to lure more customers to the Android for Work tools. The first 3,000 businesses that use its services and set up Android for Work will get a Nexus 5X phone to test features in Google's operating system.
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Earlier this week Google said more than 19,000 organizations are testing, deploying or using Android for Work.
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Google says it has more than 80 partners which will provide support for its Android for Work program. Smartphone producers Samsung and Silent Circle are also supporting Google's program.
Dive Insight:
On Tuesday the company revealed a group of updates to Apps for Work. Thursday, Google also announced a new tool that will write artificially intelligent responses to email. In October, Google offered businesses up to $75K to switch.
Andrew Toy, director of the service, says the Nexus phone will have access to Google's latest OS and current updates.