Dive Brief:

• Google announced new cloud integrations and partnerships with major enterprise providers including Oracle, Intel and SAP at Google Cloud Next this week. It also rolled out the Cloud Services Platform, a collection of open source, hybrid computing, developer tools and Kubernetes Engine services for cloud and on-premise environments that puts "IT resources into a consistent development, management and control framework."

• Google's artificial intelligence announcements speak to the company's desire to bring in customers of all levels of AI expertise, from those looking to develop and train models right on Google's TPUs to those looking for ready-to-go models.

• Intelligent tools for communication and productivity platforms, security controls and services, and data analysis capabilities rounded out the cloud provider's announcements.

Dive Insight:

With most businesses running on a hybrid or multicloud model still in the early stages of migrating workloads, cloud providers are responding with the services and platforms that will make managing these environments easier.

The GKE On-Prem, for example, will provide a Kubernetes version that can be deployed in other clouds or on-premise, and a resource-based pricing model will help customers manage and save on billing.

Google, looking to move past its relegation to the No. 3 cloud provider, launched the Cloud Services Platform at a pivotal moment in the cloud's maturity. GCP finally moved into the leaders category on Gartner's 2018 Magic Quadrant, and the cloud is looking to move past its place as "distant third" to AWS and Azure.

Google Cloud's technology partners grew tenfold over the last year and a half, and connecting its customers with its partner's software as a service offerings is deepening its enterprise application.