Dive Brief:

• Google is changing the name of its enterprise software division from Google for Work to Google Cloud, according to reports from ZDNet and The Information. 
• The Google Cloud name will reportedly be used to encompass Google's enterprise offerings, including its business-focused apps, services, cloud maps and search. The division would also include Chromebooks and Android devices. 
• Google cloud chief Diane Greene announced the changes in an internal email, according to reports. The company has not yet provided any additional details or confirmation of the change.

Dive Insight:

Google is working to become a more dominant player in the enterprise provider space, so a name change could help as it works to broaden its image. Though simply a rebranding effort, the name change could appeal to customers looking for a cloud provider. Because the division encompasses more than just cloud storage services, companies could associate a suite of Google products with cloud services, catering to a more mobile and agile image. 

Greene has been pushing ahead to reinvent Google's enterprise offerings. A name change would help solidify that Google is moving to try to become a leader in the cloud space, along with Amazon Web Services and Microsoft. Meanwhile, the company will likely continue to trumpet its efforts as it signs major customers to its services.