Dive Brief:

• Google announced Wednesday that it is bringing Google Fiber, its high-speed broadband and cable, to the San Francisco Bay Area.
• The company said it will start servicing "some" apartments, condos and affordable housing units in San Francisco, according to Re/code.
• Google has thus far limited its Fiber installations to smaller cities, according to Re/code.

Dive Insight:

Google has primarily focused on installing residential fiber so far, but its expansion into enterprise services is a strong possibility as the company works to accelerate its enterprise business. 

Google Fiber connections are up to 1,000 megabits per second. Such fast broadband speeds can mean huge benefits for companies that need to quickly share large amounts of data. 

In October, Google invited Oklahoma City, Jacksonville and Tampa to "explore" bringing faster fiber to their communities. In September, Google extended a similar invitation to San Diego and Irvine, Calif., and Louisville, Ky.

The plan for San Francisco appears to be a bit more concrete, though the company also noted some difficulties in placing Fiber in San Francisco because of the city’s hilly terrain.