Dive Brief:

• Sundar Pichai was named the new chief executive officer of Google on Monday. Pichai, who has been at Google since 2004, currently oversees product management, engineering and research for Google's products and platforms. He previously ran the Chrome and Apps team.

• Google also unveiled a new corporate structure, creating an umbrella company it will call Alphabet.

• Alphabet will be run by Google chiefs Larry Page and Sergey Bri.

Dive Insight:

Writing for CIO.com, Katherine Noyes said the move will make Google's side ventures, including self-driving cars and drones, "more transparent."

She added that the greater number of branches under Alphabet will provide opportunities for more people to become CEOs — so fewer executives will need to leave the company. Rob Enderle, principal analyst with Enderle Group, told Noyes: “They now can leave acquisitions largely intact like Dell does, so they dont bleed these executives after an acquisition.”

Pichai will oversee Google, the biggest company under the Alphabet umbrella that will include the company’s search engine, ads, maps, apps, YouTube and Android system. Forming the new organization will allow Google to better separate those companies from its research and investment divisions, executives said.