Dive Brief:
- This week, Google released its Custom Machine Types solution, which allows clients to customize the amount of cloud computing power they need.
- The tool lets customers create virtual machines and configure memory based on their usage and workloads, allowing them to determine the appropriate amount of power for the task at hand. As needed, customers can add or subtract memory to the compute node, Fortune reports.
- Because of the configuration, the company said its customers can save as much as 50% compared to other service providers like Amazon Web Services and Microsoft.
Dive Insight:
Service providers work to one-up eachother with their offerings while remaining competitive with pricing as buyers look to find the solution that best fits their needs.
Right now, AWS is the market leader in providing enterprise cloud services. As an example, AWS takes care of all Netflix's cloud computing needs. Considering the amount of content available to Netflix subscribers, that is quite a lot of storage capacity. As Amazon announced its 51st price cut in Jan., Google has continued to claim that it offers the best overall value in the cloud.
Cloud computing is an extremely profitable area for companies, as enterprises work to migrate away from hardware solutions. Because of its earnings from both the cloud and its other enterprise solutions, Microsoft beat Wall Street estimates last quarter.
