Dive Brief:

• Web hosting and domain registration company GoDaddy announced yesterday that it will offer cloud services with Amazon-style features.
• The company will launch cloud servers and Bitnami-powered cloud applications designed to help individual developers, tech entrepreneurs and IT professionals quickly build, test and scale cloud solutions.
• The "pay as you go" services are aimed at smaller businesses that want to move to the cloud. GoDaddy has about 14 million small businesses in its customer base. 

Dive Insight:

Jeff King, senior vice president and general manager of Hosting and Security for GoDaddy, said the new services will enable the company to offer Amazon-style cloud services to smaller businesses. 

This is not the first time GoDaddy has dabbled in the cloud. Last September, the company bought the public cloud customer division of Apptix and launched GoDaddy Pro, which offers SaaS activities running virtual private services.

AWS has dominated the cloud market for larger companies, but recently the market has slightly changed. Last week, Dropbox announced that it plans to move away from Amazon Web Services' cloud storage, focusing instead on its own internal cloud. And last week reports surfaced from CRN that Apple signed on to become a Google cloud customer late last year, and has quietly been moving away from AWS.