Dive Brief:
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Forrester's new Business Technographics data highlights how business leaders who focus on business technology rather than just information technology are finding success.
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The transformation from IT to BT is challenging but worth the effort, Forrester said.
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According to Forrester, 30% of companies with BT-Leaders grew 10% or more in 2014.
Dive Insight:
The data found that businesses with IT departments that embrace a BT agenda and help accelerate business success are also more likely to use technology as a competitive differentiator and more likely to prioritize the customer experience.
"This clearly shows that the technology spending increases and focus on competitive differentiation are aimed at the right audience – customers," Forrester said of the results.
